Aito Technologies and TDC extend agreement to apply customer analytics to fixed voice traffic
2010-05-25Aito's CEA tools provide TDC with extensive analysis of its mobile and fixed voice traffic
Espoo, Finland, 25th May 2010 - Aito Technologies Oy, a provider of customer experience analytics (CEA), today announced that it will extend its agreement with TDC Oy Finland, to apply its CEA tools across the operator's fixed line network. Aito's analytics tools have already been applied to monitor behaviour and usage patterns of TDC's mobile subscribers; the extension will enable TDC to monitor and analyse usage of all its fixed line voice, mobile voice and data services.
TDC has chosen to extend its partnership with Aito and deploy CEA tools to provide accurate data analysis of its fixed line voice subscribers. Rather than independently monitoring both mobile and fixed line services, using Aito's CEA tools, TDC will now be able to take a holistic approach to analysing customer experience, usage and behaviour. With the addition of fixed voice to the diverse range of services that its CEA product can support, Aito provides a comprehensive overview of an operator's business covering usage, experience and revenue analysis.
TDC Oy Finland is one of the leading communication solution providers in Finland's b2b market. Aito's partnership with TDC began in October 2009, when its CEA tools were deployed to provide highly accurate data analysis of the behaviour and experience of TDC's mobile customers. TDC has drilled down into the data to develop a better understanding of the customer experience, which has allowed the operator to focus on the needs of its subscribers and enhance service performance. These benefits led to TDC's decision to adopt CEA to monitor its fixed line voice subscribers.
Emilia Ervola, Business Manager, Voice at TDC, explained: "Fixed voice traffic represents a substantial share of TDC's overall business, therefore we wanted to add this to the scope of analysis along with mobile voice and data."
"We can now benefit from having the customer and call data combined together with the analysis easily accessible from Aito. The information will enable us to develop our service further, follow customer trends and revenues such as subscribers and service numbers", added Petteri Nissinen, Deputy Managing Director at TDC.
Anssi Tauriainen, CEO of Aito Technologies, said: "By implementing the latest CEA systems, operators can monitor performance across different services to gain a holistic view. Working with TDC has provided us with the opportunity to expand the market application of our CEA product, allowing us to bring convergence to the analysis of fixed line and mobile traffic. With easy access to quality business information, operators can monitor the experience being delivered to customers in order to proactively manage accounts and tackle potentially relationship-damaging problems before they become an issue."
Aito's CEA product suite utilises existing data from various sources - billing systems or customer databases - to apply business logic to produce analytics that provide a holistic view of activity on the network. Deployed as a simple plug-in these tools can be up and running quickly, ready to produce accurate data practically overnight, providing internal teams with accurate profiles of subscribers and their behaviour patterns in a format that is simple to understand and easy to access.
About Aito Technologies Oy - visit: www.aitotechnologies.com
Founded in 2006, Aito Technologies Oy is a developer of innovative and unique Customer Experience Management (CEM) business analytics products for network operators and digital service providers. As the brainchild of a group of telecom innovators with network and software vendor, research and operator backgrounds, Aito is able to provide a unique approach responding to the market needs. Aito software, which incorporates Business Development and Customer Reporting functionalities, simplifies the understanding of the customer experience environment, providing key business management stakeholders with the richest end-to-end view of their customers through clear and relevant information in an easy-to-use form, within minutes, anytime. Aito is used to manage the experience and behaviour of tens of millions of customers around the world, everyday
TDC is an exceptional data communications partner. We boldly change Nordic and local telecommunications. Our business idea is to offer the best IP based data, internet and voice solution to companies and communities directly and together with strategic partners. Individual communications solutions are carried out to support and develop customers' business. TDC has local representation in all Nordic countries: Finland, Sweden, Norway and Denmark. Group's turnover in 2009 was about 35,9 bn DKK (about 4,8 bn euros) with about 13,000 employees. TDC Customer Support has twice been awarded as the Help Desk of the Year. We serve with great spirit and big heart. We get things done in one go. www.tdc.fi