Cint reaches 500,000 panelists in the Nordic countries

Press release as PDF

Cint, the technology and solutions provider to the MR industry, today announces that more than 500.000 panelists are now directly available in the Nordic countries through the Cint Panel Exchange.

"The numbers have increased by 100,000 panelists in the last six months, and are projected to continue to rise at a rapid pace", comments Lauri Löfveblad, Country Manager for Sweden, Norway and Finland.

All panelists are double opted in and belong to more than 80 different panels in the Exchange and are typically recruited by research agencies, media brands or community sites. The usual source bias that is a characteristic of single source panels is greatly reduced in the Cint Panel Exchange due to the diverse origins of panelists and the blending of sample drawn from a range of niche panels, general population panels, and CATI recruited panels. The high quality of the panels is reflected in the average response rate of around 40 percent for panels in the Nordic region within the Exchange.

Worldwide, researchers can now access more than 3 million people in 300 panels in over 40 countries through the Cint Panel Exchange, the unique open marketplace where panel owners and sample buyers buy and sell access to 10,000's of individuals every day.