Cint strengthens US management team

Press release as PDF

Cint has moved to strengthen its US business with two key senior hires. Starting June 1st, Michael McCrary joins as Managing Director to head the Cint USA Inc sales and operations and will also join the Management team. Following closely behind, Terence McCarron joins as SVP Sales on June 3rd.

Michael has worked in the Market Research industry for seven years, having joined Greenfield in 2003 and leaving in 2009 as Senior Vice President for Greenfield Online in North America. Before joining Cint he shared his extensive knowledge as a consultant with his own company, Market Research Sales Solutions, Inc. He has a B.A. in Marketing from University of North Carolina at Charlotte, Belk College of Business.

Terence McCarron has more than ten years of Market Research experience, most recently as EVP, Global Business Development for medical and healthcare data collection firm All Global Ltd. Before that, he has had several positions at Greenfield Online, including SVP and Regional Vice President. Terence has a B.A. in Organizational Communication from Fairfield Universit

Michael McCrary says: "I'm really pleased to join a dynamic, forward thinking and creative team that understands that the industry is ripe for change. Transparency and honesty are two words that all buyers of sample should be happy to hear, as the industry deserves the ability to see where their sample is sourced from. Cint is more than a company that helps connect researchers with panelists. Cint is a technology solutions company that is changing the way research is conducted.

"Lindsay Veling, until now acting Managing Director, resumes her role as Vice President and comments: "Michael has joined the company at the perfect time. Our focus over the last four months has been on bringing new quality suppliers into the system which will ensure data consistency and high standards are met across the panels in the Exchange. We strongly believe this is necessary to take research to the next level. The efforts in 2010 have, so far increased our supply channel by over 300%."

"Bo Mattsson, founder and CEO of Cint, comments: "Michael McCrary is our top pick to head up our presence in the largest and most important research market in the world. Michael's and Terence's knowledge and years of experience, together with the excellent progress already made by the rest of our US team, will bring up to speed a major market to compliment the unique global reach we already have in the Cint Panel Exchange, unrivalled and running since 2004."

About Cint

Established by the founder of the first European online stock broker, Cint's goal is to democratize market research and make it available for everyone. The groundbreaking Cint Panel Exchange (CPX) is the only open panel marketplace, with more than 500 panels totalling 3 million active panelists in over 40 markets worldwide. The SaaS-based platform offers total transparency, where panel owners who open their panels for external surveys and revenue always share key data such as response rates, size and recruitment methods with all sample buyers. With other industry firsts such as the acclaimed Cint Automated Tracker for efficiently running tracking projects, and the Cint Direct Sample plug-in offering instant sampling and project management capabilities for third party software makers, Cint offers research solutions for all involved in online Market Research. Headquartered in Stockholm, Sweden, Cint has offices in Europe, North America and Australia.