Panel count jumps as high-profile partners join Cint's Panel Exchange
2010-07-09Press Release - September 7th 2010
Panel count jumps as high-profile partners join Cint's Panel Exchange.
Cint welcomes GfK, Cotterweb, Spidermetrix, Motivaction, Itracks, Public Opinions, Fotolog, C&R Latino Eyes Panel, Universal Survey and Hachette Filipacchi into the now 4 million strong panel marketplace.
During 2010 Cint has signed more than a dozen high-profile panel owners, which together with a number of new medium and smaller sized panel owners in the Cint Panel Exchange brings the global supply up to 4 million panelists, from 2.5 million at the start of the year. This number will reach over 7 million and counting within the next 6 months.
Including GfK, Cotterweb, Spidermetrix, Motivaction, Itracks, Public Opinions, Fotolog, C&R Latino Eyes Panel, Universal Survey and Hachette Filipacchi, these new panel owners represent top tier research agencies, pure-play panel firms and leading publishing groups and websites.
Cint's reach has expanded across the globe, with new panels opening up in new countries including Greece, Romania and South Africa. These complement the existing 40+ countries in the Cint Panel Exchange, covering the likes of the US, UK, Germany, Nordics, Netherlands, Australia, Latin America, Canada and many others. In the US, the panels have grown from 200,000 to 1.2 million, the largest growth in panel size in a single market the company has seen to date.
Additionally the panels have gone through an entire re-profiling helping our clients efficiently target hard-to-find audience groups, including, Doctors, IT Professionals, Disease groups, Hispanics and Teens.
Richard Thornton, Global Sales Director, says: "We have strategically grown our supply chain to sure we are fitting the needs of our existing and growing client base as well as those clients that have expressed a desire to reach certain niche audience groups. With this increased supply base, we are perfectly placed to offer researchers and buyers of sample the widest choice of high quality panels within one unified platform anywhere. As a result we have seen revenues grow significantly again this year enabling us to achieve major record milestones in turnover during 2010.
Sandy Casey, VP of Global Panel Operations, states "The Cint Panel Exchange platform is attractive to our partners because we help minimize their costs, generate a new revenue stream for them and assist in limiting panel attrition, keeping panel investment returns high. I think the biggest attraction to trusting our model is simple, we don't own our own panel or recruit from theirs. We are fair in our sampling and revenue opportunities for our partners and I think they are beginning to recognize that. In the months to come we will continue to focus on bringing in quality supply to service the needs of the research industry as a whole. The focus will be geographical as well as niche specific. We anticipate having over 7 million panel respondents by early 2011.
About Cint
Cint is a global technology company, hosting the market research industry's first online marketplace - Cint Panel Exchange (CPX) - bringing millions of research respondents to one place. The SaaS-based platform offers true sample transparency, providing research buyers the opportunity to fully control their sample selection, source and project management. All Cint products comply with the market research industry guidelines and have built-in functionality that ensures high quality standards across all accessible panels in the platform.