Carl Fritjofsson

Carl Fritjofsson

Carl is a battle-scarred entrepreneur and investor who have seen many sides of the tech ecosystem. He started his career in management consulting and went on to co-found the digital ad network AdProfit, bootstrapping the business into one of the leading digital channels for b2b advertising in the Nordics.

Following this he joined the leading Nordic VC Creandum as a member in the investment team but soon left to co-found Wrapp, which became a portfolio company of not only Creandum but also prominent VCs like Greylock and Atomico. As COO of Wrapp, Carl was responsible for scaling the company internationally across 18 markets and raising an aggregate of $27M in VC funding.

After close to 4 years with Wrapp Carl left to work with the world’s most active seed investor 500 Startups in San Francisco, coaching and mentoring early stage companies through an intensive 4 months accelerator program. In parallel to this Carl was a part-time Venture Partner with Creandum supporting its portfolio in the US market, while also launching a few startup projects within hardware and consumer internet.

As of mid 2016 Carl is a full-time Principal at Creandum being responsible for its US presence, primarily looking for European entrepreneurs scaling into the US. Carl is also a Kauffman Fellow of Class 21, and is particularly interested in foodtech, marketplaces, and any products leveraging data transparency and collaboration.