Creandum

William James

William James

William joined Spotify in 2011 and was a founding member of the team that built the data platform at Spotify. During his time there he has focused on the acquisition part of growth, improving signup funnels and measuring acquisition channels.

At Creandum William will help portfolio companies become more data driven. This could either be by meeting the companies and providing good insights into what KPIs they should track and tools to use or by working at the company and implement their data platform.