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Creandum Backed
Creandum Lead


Principal, London

Gemma is an experienced operational executor who has worked as COO at home care marketplace Elder and as Senior Manager at Uber. Gemma is Principal based in London and heavily focused on the UK market.

Gemma has an outstanding track record with proven operational expertise: As Elder’s Chief Operating Officer, Gemma was deeply involved in steering the company’s overall strategy and worked closely together with the CEO on many aspects of the business, including their Series B fundraising process in 2019. Before joining Elder, Gemma was part of scaling Uber during its most formative years growing the local UK team from 20 to 250 people. Prior to that Gemma spent a number of years at McKinsey. Originally from The Netherlands, she has lived on four different continents and holds degrees from Yale and INSEAD.

"I love working with the UK and Europe’s most talented founders as it is a great way to learn about many different spaces and business models,and it enables me to partner with people smarter than me to help them start and scale their businesses”

Gemma is known as an ambitious and extremely curious extrovert, who enjoys working with entrepreneurs and founding teams from different industries. As an angel investor in 10+ startups herself, she’s been proactively supporting founding teams, sharing her expertise in operations and people/recruitment, and is no stranger to strategic planning and goal setting. She has a soft spot for operationally complex B2C businesses, marketplaces, digital health, and sustainability, and has always been a champion for diversity and inclusion: At Uber, she co-chaired “Women of Uber” during its turbulent year in 2017.