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Founded
Creandum Invested
CEO
Creandum Partner

Fredrik
Cassel

General Partner, Stockholm

Fredrik is one of Europe’s most experienced investors and one of the most trusted advisors to the Creandum portfolio companies.

At Creandum, Fredrik is an early backer of several companies that have grown to dominate their respective markets, among others Spotify, KRY / LIVI, depop and Kahoot!. Focusing on B2B- and B2C companies disrupting large markets, often with marketplace models, he also leads or has led Creandum’s work with Virta Health, Shapr3D, Xeneta, Careship, Soundtrack Your Brand, Cint (sold to Nordic Capital), Videoplaza (Ooyala), 13th Lab (Facebook) and Autobutler (PSA Group).

“Individual tech solutions become obsolete much quicker than we think, but what’s important are companies’ abilities to attract top tech talent and stay ahead of the curve on tech and product..”

In the internet middle ages, before Fredrik joined Creandum, he ran the largest online search service in the Nordics at Scandinavia Online. Earlier he was part of the team launching 20 Minuten – a free daily newspaper – in Cologne, Germany.

“Tech is often an important component for startups to disrupt the market or change the game, but it is only those companies that can transcend the advantage that the tech delivers and build a stellar mix of product, marketing, brand and a superior growth engine that succeed big.”

Fredrik has lived and worked in Germany, France, Switzerland, Norway and Sweden. He has a degree in engineering physics from the Royal Institute of Technology in Stockholm, and is a Kauffman Fellow. In 2018, he was ranked #5 on the European Midas List and in 2020, he made it to the global Midas List.