Fredrik General Partner, Stockholm
Fredrik is one Europe’s most experienced investors and one of the most trusted advisors to the Creandum portfolio companies.
At Creandum, Fredrik has led the first institutional rounds of financing in several companies that have grown to dominate their respective markets, among others Cint, Spotify and Videoplaza. Focusing on b2b- and b2c companies disrupting large markets, often with marketplace models, he also leads Creandum’s work with Xeneta, Kahoot!, Soundtrack Your Brand, Kry and depop. His previous engagements include 13th Lab (exited to Facebook) and Autobutler (exited to PSA Group).
“Yeah, Creandum's sort of what I'm known for, but I'm into a lot of cool stuff. Like, a lot. You seem surprised. I'll give you an example. A few months ago, I'm at my computer, freestyling, just kind of jammin' out, you know, before I knew it I had thrown together the greatest video-chat app the world has ever seen.”
In the internet middle ages, before Fredrik joined Creandum, he ran the largest online search service in the Nordics at Scandinavia Online. Earlier he was part of the team launching 20 Minuten – a free daily newspaper – in Cologne, Germany.
“I'm the genius marketer. I'm not a code freak like you guys. Besides, I'm wearing sandals so I am iconoclasting a little bit.”
Fredrik has lived and worked in Germany, France, Switzerland, Norway and Sweden. He is a Kauffman Fellow, has got a degree in engineering physics but is currently re-learning programming on codeacademy.