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Creandum Backed
Creandum Lead


Entrepreneur-in-Residence, London

Peter is one of the best UX experts in Europe. As Entrepreneur-in-Residence, he is supporting the Creandum Funds’ portfolio companies in UX matters and shares his wisdom to create products the world needs.

Peter founded the proptech company Movem and after six years sold it to one of the worlds largest private equity firms in 2018. Today, he is one of the most well-known UX experts and more than 250.000 people read his blog “Built for Mars”.

"Building great UX is a mixture of an art, personal preference and understanding human behaviour.. It's not a set of fixed rules to follow, but rather a process of creatively solving new problems."

Peter has consulted some of the most successful tech companies out there, including Google, Klarna, Notion, Pitch, Octopus Energy, Quickbooks, and others.

"UX doesn’t just mean pixels on a screen, but how something feels. It’s the cross-section of human psychology and ‘stuff’—and humans are surprisingly irrational."

When Peter is not analyzing websites and digital tools, you can find him playing with his young daughter or exploring ambitious plans that involve British farms.