Laka uses a people-powered insurance subscription to make insurance fair, not fixed. No premium is charged and instead each month's claims are spread amongst a collective. Laka only makes money when claims are processed. Laka targets the "green mobility" market and offers Europe's best insurance coverage for bikes, ebikes, scooters, etc. The company operates in b2b as well as b2c and goes to market direct as well as embedded across a range of retail checkout experiences such as Decathlon, Riese & Müller, and Gazelle.