Treasure PieChart 13 image/svg+xmlElement 1Element 1 Armada_Interactive_BLACK Element 1 Element 1 comtravocornershop creandum logo vector black Created with Sketch. Element 1 Element 1 good-monday Created with Sketch. iptElement 1jbkahootlogo-blue1xknl-2kry_logo2 mitrionicsnonstopgamesNorstel svg/logo/logo_black Created with Sketch. peakplandayplayraven resolution Element 2 tide_black Created using Figma Element 1virta3Element 1xenetaxtract
Founded
Creandum Invested
CEO
Creandum Partner

Carl
Fritjofsson

Partner, San Francisco

Carl is a battle-scarred entrepreneur and investor who has seen many sides of the tech ecosystem. He runs Creandum’s San Francisco office where he serves as a bridge to our European founders as their companies expand into the US.

Carl started his career in management consulting and went on to co-found the digital ad network AdProfit, bootstrapping the business into one of the leading digital channels for b2b advertising in the Nordics. Following this, he joined Creandum as a member in the investment team but soon left to co-found Wrapp, which became a portfolio company of Creandum, Greylock and Atomico. As COO of Wrapp, Carl was responsible for scaling the company internationally across 18 markets and raising an aggregate of $27M in VC funding.

"The ability of successfully scaling your business is ultimately what it comes down to, and the core of scaling is all about timing and a huge amount of soft skills."

After close to 4 years with Wrapp Carl left to work with the world’s most active seed investor 500 Startups in San Francisco, coaching and mentoring early stage companies through an intensive 4 months accelerator program. In parallel to this Carl was a part-time Venture Partner with Creandum supporting its portfolio in the US market. In 2016 Carl scaled up to a full-time role with Creandum being responsible for the firm’s US operations.

"Entrepreneurs are the true superheroes of society, and it's an amazing privilege to everyday meet with people who are solving big problems. The heavy lifting is done by the company, not the investor, but I'm committed to serve and support our founders in any capacity I can."

Carl is also part of the global venture capital society Kauffman Fellows, and particularly interested in the future of jobs, food tech, as well as any products leveraging data transparency and collaboration.